Episode 160

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Published on:

20th Oct 2025

MVP160: Game Store Strategies for Black Friday Weekend

 Today we're tackling one of the biggest weekends of the year, black Friday, small Business Saturday, and Cyber Monday. It is three days, four days technically of pure intensity.

Everyone is running promos, customers are hunting for deals, and the whole retail ecosystem usually kicks into overdrive. If you don't have a plan, it is going to feel like chaos. But if you do it right, if you go in with a strategy this weekend. Can generate a massive surge of momentum for the rest of the holiday season, along with a ton of sales and revenue for your store.

Of course. So in this episode, we're gonna talk about how to build your BFCM strategy. We're gonna go over how to design smart promotions that drive sales without gutting your margins. How to build anticipation leading up to Black Friday. So customers think of you first instead of your competitors. How to leverage small business Saturday to deepen community ties, how to gamify your store.

And make the weekend fun for your customers. How to use this weekend for content creation. And finally, what to do Tuesday morning to lock in those long term gains.

Want to knock Q4 out of the park but not sure where to start? Book a consultation call and we'll create a custom marketing plan for your game store that you can use immediately. Head to https://manaversesaga.com/mma to get on the schedule today!

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About the Podcast

The Manaverse Podcast
Grow your business, sell more games.
The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including MTG, Warhammer, Pokémon, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Hear from some of the most successful business owners in the tabletop game industry and learn about the strategies, tactics, and systems that make their businesses so effective.
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Thomas Traplin

Tom Traplin has been involved in the Magic community for the past 18 years in a variety of roles. As a player he played competitively in cities all over North America. As a tournament organizer he's managed hundreds of events and given away thousands of dollars in prizes. As the owner of an LGS he built up a local community and made a living selling Magic cards.

Tom is also the host of the Manaverse Podcast where he interviews some of the best game store entrepreneurs in North America including Pete Hoefling, John Coviello, Lynn Potyen, and many more. He is also a husband, father, business strategist, digital marketer, Dragonball Z fan, and philosopher. Not necessarily in that order.

His mission is to encourage more people to become game store entrepreneurs by giving them the tools and skills they need to succeed.