Episode 154

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Published on:

28th May 2025

MVP154: 23 Budget Friendly Marketing Strategies For Your LGS

In this episode of the Manaverse podcast, we explore a variety of low-cost yet highly effective marketing strategies to help you increase the visibility and customer base of your friendly local game store. Inspired by a question from the Opening a Table Game Store Facebook group, we dive into 23 actionable tips, from optimizing your Google Business profile to running new player game nights and using attention grabbers to pull people into your store for the first time.

Most of these strategies won't cost you more than the time you put in, so if you're looking for ways to boost your reach and bring in new customers, emphasis on new, give this episode a listen and deploy them in your game store. Several of them you can accomplish in under 30 minutes!

Ready to take your store's visibility and growth to the next level? Visit manaversesaga.com/mma for a free 30-minute strategy session where we'll review your current marketing approach and show you exactly what's possible with some expert guidance.

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About the Podcast

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals
Grow your business, sell more games.
The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including Mtg, Warhammer, Warmachine, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Once a week, Tom talks with some of the most successful entrepreneurs in the game industry and pulls out the strategies, tactics, and systems that make their businesses so effective. With a special focus on Magic: the Gathering, you will learn how to level up your LGS and build a better community with Tom Traplin and the Manaverse Podcast.
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About your host

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Thomas Traplin

Tom Traplin has been involved in the Magic community for the past 18 years in a variety of roles. As a player he played competitively in cities all over North America. As a tournament organizer he's managed hundreds of events and given away thousands of dollars in prizes. As the owner of an LGS he built up a local community and made a living selling Magic cards.

Tom is also the host of the Manaverse Podcast where he interviews some of the best game store entrepreneurs in North America including Pete Hoefling, John Coviello, Lynn Potyen, and many more. He is also a husband, father, business strategist, digital marketer, Dragonball Z fan, and philosopher. Not necessarily in that order.

His mission is to encourage more people to become game store entrepreneurs by giving them the tools and skills they need to succeed.