Episode 132

full
Published on:

21st Apr 2023

MVP132: 95 Game Center and Growing The Business Into An MTG Singles Online Powerhouse

We've got Michael McKinney on the podcast today. Michael is the logistics manager of 95 MTG and 95 Game Center in Wilmington and we dig into some really interesting aspects of the way 95 Game Center runs and how it built up the singles side of the business.

We talk about the differences between the pay-to-play model versus a free game space, how 95 MTG grew into a Magic singles powerhouse with their own custom built software, how to keep things fresh and interesting for customers, tapping into what your community really wants, and more.

Links Mentioned

https://95mtg.com/

95gamecenter.com

A digital marketing strategy is crucial to your game store's success. In order to grow, you need to get your store in front of new customers and the most effective way to do that is online using strategies like Google ads, email marketing, social media, and content marketing. This is where the Manaverse Marketing Agency comes in. We bring in new customers to your online store and physical store front using a comprehensive digital marketing strategy that we build around your brand and existing operation, and then implement for you. Book a 30 minute strategy session with us to get your game store marketing plan created for free. It's yours to keep either way so you have nothing to lose. Go to manaversesaga.com/mma to book your call and let's take your game store to the next level.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals

About the Podcast

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals
Grow your business, sell more games.
The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including Mtg, Warhammer, Warmachine, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Once a week, Tom talks with some of the most successful entrepreneurs in the game industry and pulls out the strategies, tactics, and systems that make their businesses so effective. With a special focus on Magic: the Gathering, you will learn how to level up your LGS and build a better community with Tom Traplin and the Manaverse Podcast.
Support This Show

About your host

Profile picture for Thomas Traplin

Thomas Traplin

Tom Traplin has been involved in the Magic community for the past 18 years in a variety of roles. As a player he played competitively in cities all over North America. As a tournament organizer he's managed hundreds of events and given away thousands of dollars in prizes. As the owner of an LGS he built up a local community and made a living selling Magic cards.

Tom is also the host of the Manaverse Podcast where he interviews some of the best game store entrepreneurs in North America including Pete Hoefling, John Coviello, Lynn Potyen, and many more. He is also a husband, father, business strategist, digital marketer, Dragonball Z fan, and philosopher. Not necessarily in that order.

His mission is to encourage more people to become game store entrepreneurs by giving them the tools and skills they need to succeed.