Episode 112

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Published on:

21st Feb 2022

MVP112: How to Generate Free Traffic From Google That Turns Into Customers and Sales For Your Game Store

For most game store owners, SEO is techno jargon. Something that only the biggest ecommerce businesses need to think about. I've also heard variations of the sentiment that it’s impossible to compete with the big players like BGG and Amazon in the search engines.

That’s only half true. SEO definitely sounds like the kind of techno jargon you'd hear from a Priest of the Mechanicum, but your website can absolutely compete with places like Amazon when it comes to the search engines. You just need to pick your battlefields.

Your game stores' website isn't going to outrank Amazon for a particular keyword in the global sense, but search isn’t just worldwide. Google takes geography into account and someone searching for something in New York isn’t going to get the same results as someone in California or the UK.

Your website can definitely rank and get organic search traffic for keywords that matter to your business, it just takes some effort and little strategic thinking, which is luckily something game store owners are good at.

Get a quick crash course in the basics of search engine optimization and how to create pages on your game store's website that turn random visitors into paying customers.

You can get a digital marketing strategy created for your game store in the next 24 hours that gives you the blueprint for generating new sales and customers on autopilot. All you have to do is go to manaversesaga.com/growmylgs and put your information in and we'll put together a 90 day marketing plan that covers how to optimize your website for organic traffic, how to capture people on an email list that let's you sell to them again and again, what to post on social media so your game store stays top of mind for your customers, and how to run Facebook and Google ads that sell like crazy. Having a digital marketing strategy for your game store is one of the most important moves you can make in 2022. Customers are spending more time online and are expecting to be able to interact and shop at your store in the same way. If you want to be able to make sales 24 hours a day and reach new customers outside of your existing community, you need to make digital marketing a priority for your business. Kick off your digital marketing by going to manaversesaga.com/growmylgs

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About the Podcast

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals
Grow your business, sell more games.
The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including Mtg, Warhammer, Warmachine, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Once a week, Tom talks with some of the most successful entrepreneurs in the game industry and pulls out the strategies, tactics, and systems that make their businesses so effective. With a special focus on Magic: the Gathering, you will learn how to level up your LGS and build a better community with Tom Traplin and the Manaverse Podcast.
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Thomas Traplin

Tom Traplin has been involved in the Magic community for the past 18 years in a variety of roles. As a player he played competitively in cities all over North America. As a tournament organizer he's managed hundreds of events and given away thousands of dollars in prizes. As the owner of an LGS he built up a local community and made a living selling Magic cards.

Tom is also the host of the Manaverse Podcast where he interviews some of the best game store entrepreneurs in North America including Pete Hoefling, John Coviello, Lynn Potyen, and many more. He is also a husband, father, business strategist, digital marketer, Dragonball Z fan, and philosopher. Not necessarily in that order.

His mission is to encourage more people to become game store entrepreneurs by giving them the tools and skills they need to succeed.