Episode 109

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Published on:

30th Dec 2021

MVP109: The Most Important Pieces of Content Every Game Store Website Should Have

This is the second podcast in a series that I'm calling Launch Lessons, where I'll be breaking down the Six Pillars of Digital Marketing and show you just how powerful and important they are to your business's growth. If you haven't listened to the last episode on how much your email list is worth, go back and check that one out.

Today we're talking about content and why having the right content on your website and social media channels leads to more sales, more traffic, more customers, and a bigger audience for you to reach.

In this episode you'll learn:

  • How content helps visitors progress through the buyer's journey and presell themselves on what you have to offer,
  • Why the most important content targets the largest number of people, in particular the ones who need the most education and help on getting started,
  • Why your core content should answer as many questions preemptively as possible,
  • And why you should leverage those pieces effectively by making them easy to find on your website.

And if you like what you've heard today and want to find out how we can implement this in your game store you can book your free strategy session by going to manaversesaga.com/mma. We will do a deep dive on the six main areas of digital marketing for your game store and identify what's working and what can be improved on, create a plan that incorporates each of the Six Pillars, and how we can put the plan into action for you over the next 90 days. Book your strategy session today at manaversesaga.com/mma

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About the Podcast

The Manaverse Podcast
Grow your business, sell more games.
The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including MTG, Warhammer, Pokémon, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Hear from some of the most successful business owners in the tabletop game industry and learn about the strategies, tactics, and systems that make their businesses so effective.
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Thomas Traplin

Tom Traplin has been involved in the Magic community for the past 18 years in a variety of roles. As a player he played competitively in cities all over North America. As a tournament organizer he's managed hundreds of events and given away thousands of dollars in prizes. As the owner of an LGS he built up a local community and made a living selling Magic cards.

Tom is also the host of the Manaverse Podcast where he interviews some of the best game store entrepreneurs in North America including Pete Hoefling, John Coviello, Lynn Potyen, and many more. He is also a husband, father, business strategist, digital marketer, Dragonball Z fan, and philosopher. Not necessarily in that order.

His mission is to encourage more people to become game store entrepreneurs by giving them the tools and skills they need to succeed.