Episode 103

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Published on:

17th Aug 2021

MVP103: Marketing Strategies That Move The Needle In 2021

Jess Carrier is the featured guest on the Manaverse Podcast today. Jess is the Head of Marketing and Events at Noble Knight Games in Wisconsin and we're going to dig into my favourite topic, which as you probably know by now, is marketing.

We're going to discuss her experience jumping in as the head of marketing at Noble Knight, some of the trends we've been seeing over the past year, content creation, social media, and a ton of different marketing strategies that Jess is using to grow Noble Knight Games right now.

Questions

  • Give us a little background on the Noble Knight story and how you became the head of marketing.
  • What kinds of marketing did Noble Knight do in the past? What are you focused on now?
  • What kinds of campaigns have you seen drive the best results? How did you measure the success?
  • Was there any marketing strategy that really underperformed?
  • Thinking from the perspective of a smaller game store owner, maybe someone just starting out, what kinds of marketing do you think they should focus on?
  • When it comes to marketing, what's the most important thing to keep in mind?
  • What's in store for the Noble Knight in the future?
  • What does success in marketing look like for you?
  • Where can people find out more or connect with you?

Links

marketing@nobleknightgames.com

nobleknightgames.com

If you liked this conversation with Jess than you're going to love the LGS Success Summit. You can get your free ticket to the 2nd LGS Success Summit right now by going to https://lgssuccesssummit.com

The LGS Success Summit is a virtual event so you don't have to worry about spending thousands of dollars on airfare and travel and accommodations and food. You can attend the summit and listen to the expert speakers from the comfort of anywhere with an internet connection.

We're talking three days of content, delivered by 24 of the most successful game store owners in North America, covering the entire spectrum of experience. Day 1 of the summit is all about new store owners and what you need to know to get your business off on the right foot. Day 2 is all about growth and marketing and learning how to sell more products with cutting edge marketing strategies, and day 3 is dedicated to operations and optimizing where you're going to learn about the systems and processes you need to build a business that runs itself.

And just like last time, the LGS Success Summit is free to attend live! You can pick up your free ticket right now by clicking right here.

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About the Podcast

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals
Grow your business, sell more games.
The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including Mtg, Warhammer, Warmachine, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Once a week, Tom talks with some of the most successful entrepreneurs in the game industry and pulls out the strategies, tactics, and systems that make their businesses so effective. With a special focus on Magic: the Gathering, you will learn how to level up your LGS and build a better community with Tom Traplin and the Manaverse Podcast.
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About your host

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Thomas Traplin

Tom Traplin has been involved in the Magic community for the past 18 years in a variety of roles. As a player he played competitively in cities all over North America. As a tournament organizer he's managed hundreds of events and given away thousands of dollars in prizes. As the owner of an LGS he built up a local community and made a living selling Magic cards.

Tom is also the host of the Manaverse Podcast where he interviews some of the best game store entrepreneurs in North America including Pete Hoefling, John Coviello, Lynn Potyen, and many more. He is also a husband, father, business strategist, digital marketer, Dragonball Z fan, and philosopher. Not necessarily in that order.

His mission is to encourage more people to become game store entrepreneurs by giving them the tools and skills they need to succeed.