MVP094: Hold The Line! One Star Reviews, Speculators, and Pricing To The Market

If you’ve been open for any length of time in this business you’ve probably run into someone who thinks they deserve a special deal.

Maybe they’ve been a long time customer, maybe they’ve just rolled in off the street and feel like you owe them cheaper prices.

At the moment of this recording there is a surge of speculation in the Pokémon market with a huge number of people buying up product in order to resell and flip on platforms like eBay and Facebook.

Depending on who you ask, this is either a great opportunity for store owners to clean up, or a problem that’s going to create a lot of unhappy customers.

Let's talk about how we should deal with speculators and crazy hot products in short supply, as well as the inevitable one star reviews and how we can use them as a marketing opportunity to reach your real customers.

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About the Podcast

The Manaverse Podcast

Grow your business, sell more games.

The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including MTG, Warhammer, Pokémon, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Hear from some of the most successful business owners in the tabletop game industry and learn about the strategies, tactics, and systems that make their businesses so effective.

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About your host

Thomas Traplin

Tom Traplin has been involved in the Magic community for the past 18 years in a variety of roles. As a player he played competitively in cities all over North America. As a tournament organizer he's managed hundreds of events and given away thousands of dollars in prizes. As the owner of an LGS he built up a local community and made a living selling Magic cards.

Tom is also the host of the Manaverse Podcast where he interviews some of the best game store entrepreneurs in North America including Pete Hoefling, John Coviello, Lynn Potyen, and many more. He is also a husband, father, business strategist, digital marketer, Dragonball Z fan, and philosopher. Not necessarily in that order.

His mission is to encourage more people to become game store entrepreneurs by giving them the tools and skills they need to succeed.